Brass Chats


The Challenge

The Brass Chats interview series needed to leverage it’s YouTube channel viewership into more visits for it’s Monster Oil website. 

The Strategy

To drive organic and paid traffic to the Monster Oil website by creating and using a Brass Chats Interview blog.  The monthly video series will be published in blog format using an edited and formatted transcript of the interview while featuring the video interview. Each blog post is formatted to drive product sales and to collect email leads.

The Results

After only three months, the new Brass Chats blog experienced:

  • 10,756 website visits through the blog posts

  • 3,292 video views

  • Increase of 254 Facebook Fans for Monster Oil

  • 243 new email subscribers